Dental Marketing Made Easy:
Using Social Media to Get the Best Patients
ORIGINAL BROADCAST DATE:
Wednesday, July 26, 2017
About Our Presenter
Miles Westover is an experienced Senior Account Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Sales, Business Development, Marketing Strategy, Customer Service, and Sales Operations.
He is a strong sales professional with a Bachelor of Applied Science (B.A.Sc.) focused in Communications from Utah Valley University. Being the son of a Dentist Mr. Westover shares that “I have a drive to help practices/businesses get REAL with their online presence in order to help differentiate themselves from ‘everyone else’ in the current market. Successful Business Growth and Humanizing Healthcare are my primary objectives.
Social Media and Reviews are the new word of mouth for dental marketing. Learn how to leverage social media without breaking HIPAA rules. See how the best practices translate patient trust into new patient referrals. Tap into your best patients’ trusted social networks of friends and family who appreciate quality care.
Online reviews are the modern version of patient referrals. We call them 5 star patient reviews. However, patients often forget to review your practice — even when they like you! In this presentation, Miles Westover, Banyan Senior Account Executive, will share a real-world case study that explains how to increase your online patient reviews.
As an attendee you will learn:
- Why increasing online patient reviews is so critically important to the growth of your practice.
- How the major review platforms work (Google, Facebook, and Yelp) and how to best utilize them.
- What your practice can do to increase online patient reviews without disrupting your workflow.
Presentation was hosted by Daniel A. ‘Danny’ Bobrow, President of ADM
The Practice Perfection Education Series is a free service offered by
AIM Dental Marketing: take aim with your marketing