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The Art of First Impressions

What’s the most valuable instrument in your dental practice? Crown Mill (Cerec), Zoom/Bright Smile, Laser, Hand Piece? If you answered ‘none of the above’, you’re right.


“TAFI has been great for us because it’s structured but not scripted. This is great because my Team loves to ‘color inside the lines,’ but not be told what color to use! They [simply] follow the structure and know they’re conveying the message I want them to, while authentically communicating as themselves.

On a personal note, I love the information you share on the basics of communication and how new skills are learned. That has allowed me to be a better teacher and supporter of others in the learning process.”

— Daniel Roberts DDS, North Ottawa Dental Services

“TAFI© helped our Team achieve the ‘next level’ of customer service.Our ability to book solid appointments has increased markedly, resulting in a significant increase in production and treatment acceptance. Equally important, getting these first-time callers to become patients has vastly increased the return on our marketing investment.”

— William McCune, DDS, Creekside Dental

“Your service is absolutely great!  What an eye opener!!!  Thank you for offering us the opportunity to realize that our most important channel of communication with patients was broken! What you did for us is priceless!”

 — Farideh Daftary, DDS, Art of Modern Dentistry, Chicago, IL

“My Team and I are happy to have you as our Motivator and Trainer!”

 — Mark Amidei, DDS & Ira Shapira, DDS, Delany Dental Care

The Art Of First Impressions© is a collaboration between Bill Blatchford, DDS, president of Blatchford Solutions, and Daniel A. ‘Danny’ Bobrow, MBA, president of AIM Dental Marketing.

Bill Blatchford, DDS

President of Blatchford Solutions

Dr. Blatchford, a former practicing dentist. Since 1990 he has coached thousands of dental practices including many of the top producing practices throughout North America. Dr. Blatchford is also an internationally sought-after speaker.

Daniel A. ‘Danny’ Bobrow,
MBA (Finance), MBA (Marketing)
President of AIM Dental Marketing

Mr. Bobrow and AIM Dental Marketing have, since 1989, helped thousands of dental practices “take aim” with their marketing by implementing cost-effective and image-conscious marketing and patient communications strategies.

Let Danny and Bill guide you through the process to becoming a

Master Telephone Communicator!

Bill and Danny have learned that, when a practice implements an effective dentistry marketing plan, ‘getting the phone to ring’ is a relatively simple matter. However, what happens after the phone rings is just as important as
getting it to ring in the first place, and it is the potential for a ‘disconnect’ at this crucial point in the patient-practice relationship that The Art of First Impressions© (TAFI) was created to address. 

Because the keys to effective learning include repetition and coaching, The Art of First Impressions© (TAFI) includes sample call recordings and exercises for you to practice your newfound skills, and a full year of coaching to increase and reinforce your learning.

Incorporate this powerful tool into your practice!

The Art Of First Impressions© (TAFI) includes:

Phase I  The Art of First Impressions Instructional Workbook with 2 hours of audio coaching by Danny and Bill

Phase II Ninety minute coaching session

Phase III Confirming your Team Master “The TAFI Introduction”

Phase IV Recorded practice calls reviewed ‘one-on-one’ with your Team

Phase V Quarterly ‘Booster Shot’ Sessions to address specific challenges ‘faced’ by Team Members

Make learning fun and easy with sample call recordings, practice exercises and a full year of quarterly updates to increase and reinforce your new found skills.
Learn to immediately

  • Establish rapport
  • Convey empathy
  • Exude enthusiasm
  • Minimize ‘the visual gap’
  • Immunize against ‘the self-fulfilling prophesy trap’
  • Take firm control of the conversation and much more!

Contact Us Now for a FREE
Practice Communications Assessment

Complete the form below or CALL 1-800-723-6523

Free Telecommunications Assessment Offer

Free Telecommunications Assessment Offer

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Take AIM With Your Marketing.

Call 800-723-6523 or complete our online form to

Call: 800-723-6523