People don’t care how much you know…
Until they know how much you care!
This saying, usually ascribed to Maya Angelou is, in my humble opinion, one of the most important keys to successful communication, be it business, social, or family.
We’ve all met someone with whom we’ve ‘hit it off’ almost immediately. Over time, one either keeps their promises or they do not. Time is the only true measure of a person’s (or company’s) willingness and ability to deliver on their promises; to know if they truly care.
This use of the term ‘time,’ however, is one over which we have little control. It is passive. We must wait to see what happens.
The other way time can be used wisely is to perform research. Don’t you carefully vet a prospective addition to your dental practice team? Why should an equally valuable, or costly, decision be managed any differently? Whether you need direct mail, SEO, or any other marketing services for your dental clinic, the potential companies you may do business with should be properly researched.
Time Is Money And AIM Dental Marketing Understands
To help you time-efficiently get a sense of our capabilities, and whether we are a fit with your needs, I’d like to share with you a bit of background on us. It’s also easily verified – you need not take my word for it.
In keeping with our Vision to …help improve the health of the people of the United States and the Developing World, we seek private practice dentists who share this vision. We support these dentists with what we call our Pillars of Support.
Pillar 1 – The American Academy For Oral Systemic Health
In late 2010, I helped found The American Academy for Oral Systemic Health (AAOSH) whose intent is to empower health professionals to master the Three C’s of oral systemic health: clinical, collaborative, and communications. To support those clinicians who share this desire, I created www.OralSystemicHealth.com and the LinkedIn Group (keyword AAOSH).
Pillar 2 – Don’t Aim For Success, Aim For Perfection
PracticePerfection™ – Recognizing that, while what we offer is necessary, it is not sufficient for practice success. This PACE Approved webcast series has, since 2012, connected dentists and their teams with leading edge, clinical and practice management protocols whose intent is to make the practice of dentistry enjoyable and rewarding for all parties: owner, team member, and patient.
Pillar 3 – Make A Difference By Making A Difference And Doing Good
Cause Marketing – in 1994 we founded The Dentists’ Climb For A Cause and SmileTree Foundation, www.ClimbForACause.org and www.SmileTree.org. Both serve as illustrations of how dentists and their teams can do well by doing good. Those who want to do the most good for their chosen charity understand how this underutilized technique can actually leverage the practice’s efforts to make an even bigger difference.
Pillar 4 – First Impressions Can Help You Convert Potential Dental Clients
The Art of First Impressions™ (TAFI) – for nearly twenty years we’ve helped practitioners understand how, by mastering the skills required to convert first-time callers into solid and kept appointments, the typical dental practice can double its new patient flow without spending another dollar on new phone calls.
If any of the foregoing resonates with you, I invite you to contact AIM Dental Marketing today to set a time for us to get better acquainted. I make it a point to speak with every prospective client personally, and am happy to do the same for you. There’s no obligation. All I ask is that, just as you ask your patients to respect the time you have reserved for them, you afford us the same courtesy.
Our AIM Is Your Success!
Daniel A. ‘Danny’ Bobrow, MBA (finance), MBA (marketing)