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Take AIM With Your Website
Businesses are increasingly reliant upon their web presence to ensure consistent growth and prosperity. That’s because people increasingly rely on the internet to search for and vet nearly every product and service that is bought and sold.
This includes dentistry.
While it is but one component comprising a dental practice’s online reputation, the practice’s website is the most important. That importance extends not only to
The successful website must do three things: it must Attract, Impress, and Motivate website visitors to choose to connect with the practice ‘behind’ the website.
Learn more about taking aim with your website here:
Ozone-Basic-May-31-Jun-1-2013-Upland-INVITE-2 by Daniel A. ‘Danny’ Bobrow
Aim for practice success today.
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Successful practice growth may be likened to a bird with two wings; attracting patients being one wing of the bird, and gaining case acceptance the other wing.
As a practicing dentist, office manager, or marketing director, you know how challenging it can be to manage a successful dental practice. While most people appreciate the importance of good oral health (notwithstanding reliable studies putting the percentage of those...
When I began working with dentists in 1989, my first three clients were newly minted University of Illinois Dental School grads; my brother, and two of his classmates. It was, and still is, unusual for a new dentist to open his own practice fresh out of school. Yet,...
Properly structured, your website serves as the locus of attention and attraction, in effect, your ‘online practice.’ To put it colloquially, all roads lead to your website. This does not simply happen on its own. Your online reputation must be managed and structured...