Visitors to your website fall into one of two categories.
Trigger Pullers are those visitors who are so motivated they immediately call your office and schedule an appointment.
While we’d love all website visitors to fall into this category, the reality is, they don’t. In fact, studies suggest that as few as 20 percent will schedule an appointment immediately following their first website visit.
This is the only visitor segment most websites manage to convert to patients.
The majority of first-time website visitors are termed Tire Kickers. They’re every bit as valuable once they become your patient: they’re just more deliberate in their decision making or are just beginning their search.
They may simply need time to feel comfortable before making a decision as important as choosing a new dentist.
The key to connecting with this valuable source of new patients is having your website offer an alternative way for them to learn about your practice in a way that makes them comfortable; by ‘running the race at their pace.’
Our email templates are specifically created to appear on all desktops, tablets, and mobile phones. This ensures that your branding is beautifully presented, every time.