AIM Dental Marketing

Master Patient Communications

The Art of First Impressions

What’s the most valuable instrument in your dental practice? Crown Mill (Cerec), Zoom/Bright Smile, Laser, Hand Piece? If you answered ‘none of the above’, you’re right.



The Art of First Impressions

Add This Powerful Tool Into Your Practice and See New Patient Flow Skyrocket!

The Art Of First Impressions© (TAFI) includes:


Phase One

The Art of First Impressions Instructional Workbook including 2 hours of audio coaching.


Phase Two

Ninety-minute interactive coaching session.


Phase Three

Confirming mastery of The TAFI©️  Introduction.


Phase Four

Recorded practice calls reviewed ‘one-on-one’ with your Team.


Phase Five

Quarterly ‘Booster Shot’ Sessions to address specific challenges ‘faced’ by Team Members.

Crisafulli Team Practicing TAFI
Daniel A. ‘Danny’ Bobrow working with Bothell-based practice Crisafulli Dental as they master The Art of First Impressions

What Our Health Partners Say

Make learning fun and easy with sample call recordings, practice exercises and a full year of quarterly updates to increase and reinforce your new found skills.

Learn to Immediately:
  • Establish rapport
  • Convey empathy
  • Exude enthusiasm
  • Minimize ‘the visual gap’
  • Immunize against ‘the self-fulfilling prophesy trap’
  • Take firm control of the conversation and much more!
The Art of First Impressions
Daniel A. ‘Danny’ Bobrow

Daniel A. ‘Danny’ Bobrow,

President of AIM Dental Marketing®

Mr. Bobrow and AIM Dental Marketing® have, since 1989, helped thousands of dental practices “take aim” with their marketing by implementing cost-effective and image-conscious marketing and patient communications strategies.

AIM Dental Marketing

Bill Blatchford, DDS

President of Blatchford Solutions

Since 1990, Dr. Blatchford, a former practicing dentist, has coached thousands of dental practices including many of the top producing practices throughout North America. Dr. Blatchford is also an internationally sought-after speaker.

Be A Master Telephone Communicator!

Bill and Danny have learned that, when a practice implements an effective dentistry marketing plan, ‘getting the phone to ring’ is a relatively simple matter. However, what happens after the phone rings is just as important as getting it to ring in the first place, and it is the potential for a ‘disconnect’ at this crucial point in the patient-practice relationship that The Art of First Impressions© (TAFI) was created to address. Because the keys to effective learning include repetition and coaching, The Art of First Impressions© (TAFI) includes sample call recordings and exercises for you to practice your newfound skills, and a full year of coaching to increase and reinforce your learning.
AIM MarketingThe Art of First Impressions