Supporting a worthwhile cause, and sharing with your key stakeholders your commitment to doing so is one of the best ways to grow your practice in an image-conscious and cost-effective way.
AIM Dental Marketing pioneered the concept of dental cause marketing and is dedicated to helping your practice execute a successful and profitable cause marketing campaign.
and most important, permits you to do even more good for your chosen cause?
50% of consumers would actually be willing to pay more for goods and services if a company implemented programs to give back to society.*
85% have a more positive image of a product or company when it supports a cause.**
80% are likely to switch brands similar in price and quality, to one that supports a cause, and 85% for millennials.**
79% of employees indicate when their company works with a non profit cause they feel “a strong sense of loyalty to my company.***
80% of employees report that their company’s commitment to addressing social/environmental issues is one of the reasons they chose to work there.***
77% of employees state “It’s important for my company to provide employees with opportunities to become involved in causes.***
We are a non-profit Foundation that combines the breathtaking beauty of the mountains with the desire to make a positive difference in peoples’ lives. Since 1998, Climb for a Cause and Smile Tree have helped improve the lives of countless needy children and deserving adults throughout the world. So join the fun and make a difference because, success in life truly is Doing Well While Doing Good.
The Smile Tree’s mission is to ensure delivery of critically needed oral health care and education to children in the remotest regions of Guatemala, Nepal, India and soon more countries — while providing participating practices fun and rewarding ways to grow through community outreach and cause-related marketing and branding.
“Each year I have participated (five and counting), I’ve had a terrific time, and great sense of gratification. Following the Mt. Hood trip, my local newspaper ran a five page article on the Event I plan to participate as much as possible, as I can think of no better way to ‘give back.’”
“My participation in DCFAC 1998 helped established my “brand” as the “mountain climbing doctor.” 8 years later, I still get calls making reference to the articles and TV placements.”
“I used my involvement in DCFAC as a way to communicate with current and prospective patients, as well as my local community at large. Prior to my departure to climb Mt.Whitney, we had a send-off party at the club down the street from my office that was attended by more than 100 people. As a result of this Event and other support, we raised over $11,000, more than any other DCFAC practice. I know of no better way to connect ones practice with its community than by employing Event marketing.”
“As DCFAC Sponsor for every year since inception, DTC has received promotional consideration on all Event-related collateral material. As Sponsor and Participant, I use my involvement as a topic of discussion on my Digital Dentist and Dental Town blogs, one-on-one discussions and more. As a Participant, I get to share good times with like minded professionals.” I know of no better way to connect ones practice with its community than by employing Event marketing.”