Dental SEO-Search Engine Optimization
Your website is the Hub of Your Dental Marketing Wheel
Properly structured, your website serves as the focus of attention and attraction, in effect, your ‘online practice.’ To put it colloquially, all roads (ought to) lead to your website. But this does not simply happen on its own. Your online reputation must be managed and structured to ensure that review sites, directories, social media platforms, and other places on the web citing your practice are both coordinated and managed properly and consistently.
ADM’s Best In Class Search Engine Optimization (SEO)
ensures your dental practice achieves and maintains top placement on Google’s Search Engine Results Pages (SERPs) to get your practice’s website
Quality SEO for your dental website will result in top search engine ranking for prospective patients searching online for a dentist who work or live near your dental practice. Because the vast majority of people will choose from among the first few options on Page One of Google, it is imperative that your website be there.
Success at the SEO Game means taking full
advantage of three distinct SEO tactics
On-Page Search Engine Optimization
This component of an effective dental SEO strategy is itself composed of several factors, all of which have in common that they are concerned with management of your website’s structure. It includes:
Ensuring plenty of well written and dental-relevant content.
Regularly added unique and relevant content to your website
Promoting keywords that are relevant for those searching for a dentist in your service area
All while having your website’s content presented in a way that is appealing and reads in a grammatically correct way. Here’s is where art meets science in the world of SEO – your website must simultaneously ‘play’ to search engines, whose job it is to rank highest those websites it deems to be the most relevant, and to actual human beings, who base their decision upon how appealing a website is to them. The keywords need to be present in an ‘optimal’ ratio relative to the other text comprising your website. That’s one reason it is called search engine optimization.
Off page SEO entails extending past your own website to other respected web locations to reference back to your website. This is an important factor search engines use to determine website ranking for a given keyword or phrase.
Effective off-page SEO entails: maintaining a dental blog, keeping up to date on social media, distributing optimized press releases, and posting articles related to dentistry. This is a technical and time-consuming process, which is why it’s important to partner with a dental search engine optimization firm with the depth and breadth of experience to consistently create and post quality content on your behalf.
ADM clients appreciate the confidence and peace of mind which comes from knowing their dental SEO firm is delivering on its promises; freeing them and their Team to focus on what they do best; serve their dental patients.
Additional vital components of an effective off-page SEO strategy include: back linking from other websites having a high domain authority (this means getting websites to reference your website that are respected by Google), and submitting your web pages for inclusion in directories and other search engines.
Local Dental Search Engine Optimization
Any business, which relies upon the local community for the lion’s share of its production, will benefit from a local SEO strategy. A properly configured and executed local strategy entails setting up a business account on Google+ uploading your practice’s location and contact information to Google maps, and engaging local directories by both posting contact information, and relevant reviews to them.
In today’s increasingly competitive internet environment, having an attractive website, while necessary, is insufficient to ensure practice growth. Your site must rank near the top of page one on Google to capitalize on this growth potential.
Why not consider working with the firm that’s been helping dentists take AIM with their dental internet marketing since 1999?
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