“DMD is ideal for those practices who don’t want to ‘fly blind’ with their marketing investment; to hold their marketing consultant accountable for results.” Says AIM’s president, Daniel A. ‘Danny’ Bobrow.
Our Dental Marketing Dashboard (DMD) is now available to solo and group practice owners, dental support organizations, and dental consultants.
The motivation behind our DMD is to address a persistent challenge faced by dentists and practice consultants alike; how to quickly and easily identify and monitor their (or their client’s) dental marketing results.
The DMD addresses this information void by delivering such vital statistics as: Patient Value (annual and lifetime); Patient Acquisition Cost, ROI by tactic (SEO, PPC, Social Media, Direct Mail, Public Relations, etc.); Team Batting Average (percentage of calls from new patients that convert into appointments), and more.
“This revolutionary tool permits any dental professional to precisely monitor, evaluate and make informed decisions concerning results from the various tactics comprising their dental marketing plan. The confidence and peace of mind users experience is invaluable,” concludes Bobrow.
Our revolutionary interface delivers real time access to key performance indicators such as new patient sources and ROI.
“As a dentist, dental school taught me how to diagnose and treat dental pathology; it did NOT teach me marketing. Without marketing, the most gifted dentist will suffer.
Most dental practice management software systems do a poor job of reporting the key metrics of a dentist’s marketing efforts. Danny Bobrow’s Dental Marketing Dashboard displays all vital metrics, making it easy and convenient to see and understand how all my marketing initiatives are performing. I can now make educated choices on where and how to best invest my marketing dollars to realize the highest return on my investment.”