AIM Dental Marketing

Pace online learning

ADM offers a number of high-quality courses qualifying for PACE approved C.E. credit!
Receive 1.5 continuing education credit hours per course.

To learn more about subject matter, qualification criteria,
or any other questions, call 312-455-9488.

CS48: Unscheduled treatment: The low-hanging fruit of your dental practice

In sales organizations, follow up is always the differentiator between mediocre and great. Your dental practice is no different.

No matter how great the individuals on your staff are at presenting treatment, there will always be some patients who can’t or won’t make a decision the same day. Dental professionals spend a lot of time and money making sure they know the best practices when it comes to presenting treatment, but after the work is done, and the patient leaves, they are leaving a lot of “low hanging fruit” on the branch to die.

Follow up can be overwhelming. Without a real system in place, follow up will almost always result in failure. We will discuss how you can use automated, data driven follow up to save time, increase treatment acceptance, and dramatically improve the ROI in your practice.


Clay Jacobsen, Senior Sales Manager, Dentma

The event will be presented by Clay Jacobson, who has been a sales leader and trainer for over twelve years. Clay has worked in marketing and advertising, having trained hundreds of professionals to enhance their performance in these critical disciplines. In 2012, he transitioned to dentistry, bringing this same passion and talent to helping dental professionals achieve greater success.

Clay is a true expert at building sales training systems and processes that are simple and easily duplicated. In February 2017 he teamed up with Dentma, a dental data and automation company, to build simple solutions for dental and orthodontic practices to optimize their follow up systems and thereby increase treatment acceptance. Their Lifeline product has helped hundreds of practices take control of their follow-up, and increase unscheduled treatment acceptance by up to sixty-five per cent!



AIM MarketingUnscheduled treatment: The low-hanging fruit of your dental practice