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Blog Posts, News, Continuing Education, Marketing and Business Tips, and much more.

Web Design Enhancements, Trends, & Features For 2020

Web Design Enhancements, Trends, & Features For 2020

If your website has not been updated for more than 24 Months, it’s time to do so. Google’s algorithm is constantly updating, most recently it has made it clear that it will weigh more heavily the User Experience (UX) in its decision of which websites will rank highly...

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Had It With Dental Marketing Hype?

Had It With Dental Marketing Hype?

When I began working with dentists in 1989, my first three clients were newly minted University of Illinois Dental School grads; my brother, and two of his classmates. It was, and still is, unusual for a new dentist to open his own practice fresh out of school. Yet,...

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Cause-Related Partnerships Are True Win-Win Partnerships

Cause-Related Partnerships Are True Win-Win Partnerships

Something magical happens when your practice commits to supporting a worthwhile cause. By working together toward something bigger than yourself, individuals become a cohesive team working toward a common purpose. The secret to success is ensuring everyone involved...

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Your Website Is The Hub Of Your Dental Marketing Wheel

Your Website Is The Hub Of Your Dental Marketing Wheel

Properly structured, your website serves as the locus of attention and attraction, in effect, your ‘online practice.’ To put it colloquially, all roads lead to your website. This does not simply happen on its own. Your online reputation must be managed and structured...

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One Size Does Not Fit All For Dental Marketing

One Size Does Not Fit All For Dental Marketing

I’ll venture to guess that, if a patient calls your dental clinic and asks “How can you help me?” your answer is not going to be the same for every caller. Instead, I bet you’ll explain that, to answer honestly and accurately, and to be certain your answer is a fit...

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Before You Show How Much You Know Show How Much You Care

Before You Show How Much You Know Show How Much You Care

People don’t care how much you know… Until they know how much you care! This saying, usually ascribed to Maya Angelou is, in my humble opinion, one of the most important keys to successful communication, be it business, social, or family. We’ve all met someone with...

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Sex, Drugs, & Oral Cancer

Sex, Drugs, & Oral Cancer

Recent trends in oral cancer have heightened the importance of a proper oral cancer screening protocol for all medical and dental professionals.Forward Science's CEO Robert Whitman delivered an informative, educational, and inspirational presentation on causes, cures,...

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Do Well By Doing Good: what a concept!

Do Well By Doing Good: what a concept!

Do more for your cause while growing your business. What a concept! What if there is a practice building technique which involves: no selling, costs little (or nothing) to implement, is an especially terrific value during lean economic times, attracts new patients,...

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Dental Assistants: Improve Your Income, Patient Outcomes

Dental Assistants: Improve Your Income, Patient Outcomes

Many thanks to my good friend and co-founder of www.IgniteDA.net Kevin Henry for inviting me to speak with dental assistants about how to: Improve Your Patient’s Outcomes and Your Practice Income! I was asked to speak about the dental assistant’s role in marketing the...

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Practice Perfection: Dr. Abrams on Caries Detection

Practice Perfection: Dr. Abrams on Caries Detection

This installment in the PracticePerfection web-based educational series featured Dr. Stephen Abrams whose presentation was entitled Caries Detection: Earlier Is Better. Dr. Abrams is President and co-founder of Quantum Dental Technologies, which has developed the...

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Manage Patient Feedback Proactively

Manage Patient Feedback Proactively

Online reviews are an important boost to your marketing efforts, but patient feedback may not always be positive. Instead of attempting to remove a negative review from a real patient, it might be worth your time to engage with your patient and resolve the issue....

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4 Strategies Proven to Bring New Dental Patients

4 Strategies Proven to Bring New Dental Patients

If you’re like most dentists, you went into dentistry to focus on people’s teeth, not marketing your business. And yet, these two things go hand-in-hand. My team at ADM and I have been at this for a long time, but when you’re just starting out, we know all the...

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CDS To Host Daniel Bobrow at 2018 Midwinter Meeting

CDS To Host Daniel Bobrow at 2018 Midwinter Meeting

On Friday, February 23rd, from 1:00 PM until 2:30 PM AIM Dental Marketing president Daniel A. ‘Danny’ Bobrow will deliver a presentation for the Chicago Dental Society’s 153rd Midwinter Meeting entitled:   Connect With Callers: First Impressions Really Do Count...

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Centering Social Media Marketing In Your Business

Centering Social Media Marketing In Your Business

It’s no longer debatable that social media marketing has a greater lead-to-close rate than traditional outbound marketing strategies. Business is all about visibility, and getting new patients happens by ensuring they know who you are and what you are offering. Social...

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Engaging Web Content for Your Dental Practice

Engaging Web Content for Your Dental Practice

We all understand the benefits that an engaging website can bring to a dental practice. Your website is the part of your dental practice that never closes. As a result, it’s intensely important that you continually produce rich and engaging content that drives new and...

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When New Patients Call, Do You Answer?

Patient retention is important, but practices simply don’t survive without the ability to attract and acquire new patients. Most businesses know this simple fact of survival and appropriately invest in marketing. Attracting Vs Acquiring There’s a huge gap between...

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24 BIG Ideas For Ensuring Success With Dental Marketing

24 BIG Ideas For Ensuring Success With Dental Marketing

Our work with helping dental practices maximize their search engine visibility now spans three decades, and thousands of practices nationwide.  In that time, we’ve learned several valuable lessons, chief of which is that consistent success in an industry as dynamic as...

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Dental Technology C.E. at Roseman University

Dental Technology C.E. at Roseman University

Climb For A Cause has Partnered with Roseman University College of Dental Medicine to present Dental Technology Summit – September 16, 2017 Dentists from across North America will converge on Roseman University of Dental Medicine in South Jordan, Utah for a four-hour...

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Many Thanks To Stella Life For Helping Spread The Word

Many Thanks To Stella Life For Helping Spread The Word

Climb For A Cause Foundation Climb For A Cause© organizes fun and rewarding hiking events that any fit and determined individual can complete. This non-profit Foundation combines the breathtaking beauty of the mountains with the desire to make a positive difference in...

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Compare Networks Ready To Rock

Compare Networks Ready To Rock

Compare Networks, owner of Dental Compare, recently posted an article by Dr. Larry Emmott entitled Beauty and the Technologist. In it, Dr. Emmott discusses the impending shift in the labor market driven by technological advance. “Researchers at Oxford estimate that as...

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ADM President to speak at Periodontist’s Annual Session

ADM President to speak at Periodontist’s Annual Session

On Sunday, February 26th, Daniel A. ‘Danny’ Bobrow, MBA (finance), MBA (marketing) will deliver a presentation entitled The Oral Systemic Periodontal Practice. Mr. Bobrow’s talk commences at 8:30 a.m. and continues until 11:30 when Drs. Tatch and Woodyard will deliver...

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Philanthropist Embarks On Himalayan Odyssey

Philanthropist Embarks On Himalayan Odyssey

For the third time since 2010, American Dental Corporation president Daniel A. ‘Danny’ Bobrow was in Nepal, in part for personal recreation, and in part to support philanthropy in the world’s 12th poorest country. His twofold goal in visiting is to monitor and support...

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