AIM Dental Marketing

7 Ways to Win the PPO Game

PRESENTER: Brian Phillips, Director of Sales and Marketing, Five Lakes Dental Practice Solutions

Brian Phillips is the Director of Sales and Marketing for Five Lakes Dental Practice Solutions, a consulting and technology firm helping dental practices develop, implement and manage a PPO participation strategy to attract and retain patients.  Five Lakes has helped over 2,800 practices nationwide.  The company is a 4-time Inc. 5000 honoree as one of the fastest growing private companies in the US.

For more than 10 years, Five Lakes has been an industry leader in understanding and analyzing the impact of dental insurance networks on the financial health of a dental practice.

Brian has been featured as a guest speaker and columnist for many events and publications on dental benefits.

He is a graduate of Ohio University.

Webcast Info

Practice profitability suffers when PPO participation does not align with the market, professional goals, and patient mix.  Left unchecked, the already complex insurance machine can tighten its grip on your career. Conversely, strategic PPO participation guarantees a profitable and stress-free practice by employing consistent methodology to optimize and streamline network participation, reduce write-offs, attract and retain patients, contract effectively and maximize reimbursements.

As an Attendee you will learn…
How the PPO Insurance industry is changing, and what to do about it
The complex issues and pitfalls to avoid when contracting with PPOs
How to prepare your practice to manage PPO’s effectively
The truths and myths of fee negotiations
How to Develop an Effective PPO Participation Strategy
AIM Marketing7 Ways to Win the PPO Game