AIM Dental Marketing

13 Things Never to Say to A Dental Patient

PRESENTER: “The Gems Guy” Dr. Tom Orent

Dental marketing success directly depends upon your and your Team’s skill with patient communication.

Dr. Tom Orent, aka “The Gems Guy”, has lectured at dental schools and societies in 48 of the 50 United States and in five countries. He is an Amazon #1 bestselling author. His “Gems” have been used by dentists in 47 countries around the world.

Tom Orent The GEMS Guy

Master Patient Communications Coach

Dr. Orent served as Editor of the AACD Journal. He has authored four books and hundreds of articles on esthetics, profitable dental practice management, TMJ, and Extreme Customer Service, and is founder of The Freedom Summit.

Tom has worked one-on-one with hundreds of practices through his Freedom Summit Dental Practice Transformation Coaching Program, which includes a $300,000 guaranteed increase. He is renowned for teaching dentists how to gain far higher case acceptance of Best-Option Care, and how to earn more, while working less.

Webcast Info

Changes in Doctor and Team Member verbal skills have a far-reaching and lasting positive effect on both your practice AND your success with dental marketing.  While it may be hard to believe, a simple choice of words, or turn of phrase, can mean the difference between patients saying ‘no’ or ‘maybe,’ and YES to Ideal Treatment.

Wherever you are on your Practice Journey, these changes in communication will make a significant and measurable impact not only to your bottom-line today, but also on the day you decide to hang up your drill!


In this Webinar, you will learn these THIRTEEN GEMS:


How to avoid leaving EASY money on the table when working out the deposit for a payment plan


The one question NEVER to ask a caller on the phone


A single word substitution during your exam and case presentation that instantly improves patient comprehension and CASE ACCEPTANCE


The WORST (and, sadly, MOST COMMON) question asked by your team when scheduling patients’ next visit


Two words that curdle my blood and fry my hair (if I had any) when discussing periodontal infection with patients


Exactly what to say to your new patient emergency to insure they’ll WANT to come back for a comprehensive exam


The one thing most team members say to patients which could land you in front of your Board of Registration


The IRONY of two oft-spoken words which, unfortunately, have the OPPOSITE EFFECT from what you intended (and how to fix it forever)


How to be a HERO even if your patient experiences hot or cold post-operative sensitivity


What to say when your state board doesn’t allow the RDH to diagnose and treatment plan


The SINGLE WORD spoken by a nurse which caused my mother never to return to her new MD


My dad’s linguistic pet peeve (mine too now) that equals one BIG squandering opportunity


What to say when a patient asks for a day of the week you’re routinely CLOSED

AIM Marketing13 Things Never to Say to A Dental Patient