AIM Dental Marketing

AIM President To Assist ADA In Guidelines Development

AIM President To Assist ADA In Guidelines Development

Daniel A. ‘Danny’ Bobrow, MBA (finance), MBA (marketing) has agreed to serve as a consultant for the Guidelines for Practice Success™ on the topic of Managing Marketing

On February 1 he commences a nearly year long project whose goal is to further develop the American Dental Association’s Practice Management Guidelines.

Participating consultants are charged with defining practical information about marketing matters to help dentists, especially new practitioners, better manage their practices.

The Guidelines for Practice Success will eventually include a series of practice management modules developed by the ADA Council on Dental Practice with input from dental practice management consultants and content authorities.

“I’m honored to have been selected to help practitioners achieve greater success through more effective management and marketing of their practices.” says Bobrow.

Consultants will be asked to review and provide feedback (via email, a secure discussion board or conference call) on the guidelines that result from this meeting at several stages over a period of about six months. These reviews will occur after other ADA agencies and external communities of interest have provided input. We anticipate that this project will be completed by early December 2016.

This information, and all of the practice management guidelines, will be housed at, the Center for Professional Success, the ADA’s members-only online portal .

“The Council on Dental Practice is committed to providing ADA members with practice management resources, like the Guidelines for Practice Success,” says Dr. Joseph G. Unger, who chaired the Council on Dental Practice when the concept for the Guidelines was first developed. “Each module will help all members succeed by giving them information and resources that are comprehensive, user-friendly, and based on input from a panel of leading practice management consultants.”

AIM MarketingAIM President To Assist ADA In Guidelines Development

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