Thank you for your decision to grow your oral systemic practice.
Why am I thanking you?
Because your decision represents not simply a commitment to your personal and professional growth; it also means taking a stand for the health of your community. It means educating your current and prospective patients about the role a healthy mouth plays in relation to overall health, and practicing a multidisciplinary approach to patient care.
“The Three C’s” of the Oral Systemic Practice
Remaining current on the latest research and findings, and acquiring and maintaining proficiency with protocols and procedures.
Generating cross referrals from health care providers outside dentistry.
Advising, educating and encouraging current and prospective patients to say “yes” to your oral systemic practice.
To support your commitment to diagnosis, prevention, and treatment of oral systemic conditions, we are pleased to offer a suite of products and services which, taken together, comprise a comprehensive oral-systemic practice marketing plan.
Internal Communications Tools
Appointment Reminders and other patient-specific communications – To inform, educate and motivate patients of record to say yes to your oral systemic offering.
In-Office Display Materials – To create awareness and generate interest among your current patients.
On Hold Messages – To inform, educate and motivate callers about Oral Systemic Offerings.
Programs to help children (and adults) overcome their fear of the dentist – Help create a new generation of orally systemically aware citizens!
AIM Social Dentist© Social Media Program – To increase engagement with current patients.
Animated Videos – To educate patients of record about the oral – systemic link.
Image-conscious Ways to show patients ‘where your heart is.’
Cause-Related Marketing Tactics – The image-conscious way to brand your practice.
External Communications Tools
(Communicating with prospective patients)
All Points™ Multi-target and Multi-messaging direct response system – Reach distinct audiences who want and need service offered by your Oral-Systemic Practice.
Print Ads – Introduce and reinforce your Unique Practice Offering.
AIM Social Dentist© – Harnesses the power of social media to connect with current and prospective patient.
Animated Website Videos – To educate prospective patients about links between their oral and overall health.
Connections© email-based programs – To inform, educate and motivate patients to say yes to your oral systemic offering.
Direct Mail – Shares your compelling oral systemic message to both current and prospective patients.
Website Design/Enhancement – Positions your practice as one committed to the overall health of your community.
Heart Healthy Cook Book – Recipes From The Heart™ to encourage referrals (coming soon).
Climb For A Cause™ and SmileTree™ Cause Related Marketing – Image-conscious way to show patients ‘where your heart is’.
Collaborative Techniques To Grow Your Referral Network
(with physicians and other health professionals)
Introductory Letter – To grow your professional referral network.
Physicians Fax – Requesting information on a shared patient.
Verbal Skills Coaching – To encourage your patients to introduce you to their physician.
Join the oral-systemic health Linkedin Group (keyword: AAOSH) – Learn more about the links between oral and systemic health.
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