AIM Dental Marketing

Case Study: Sleep Disorders Part I – A Fresh Perspective

Roger L. Price, B.Sc (Pharm) (Hons). Dip. Physiol. Cert. Integrative Medicine is here today to share with us a Case Study entitled:

Sleep Disorders: Another Perspective

Roger is a Respiratory Physiologist, Integrative Health Consultant, and the creator of the Breathing Well Orthopostural Program, designed to address the below-the-line issues involved in dental and sleep disorders.

He serves as Coach to dental professionals worldwide, teaching and training dental teams to deliver stable patient outcomes.

Roger is an internationally recognized expert in the relationship between daytime dysfunction and sleep disorders.

He created the concept of BREATHING DISORDERED SLEEP which posits that it is unlikely for one to breathe functionally while awake; having only a night-time breathing disorder – and vice versa.

He has created a system, which identifies and addresses both daytime and night-time issues – a system, which can be integrated into any dental, orthodontic or sleep practice.

The so-called “diseases” of bruxing, sleep apnea, TMJ and other cranio-facial disorders are actually symptoms of imbalance; compensatory mechanisms to enable breathing to continue – at any cost.

The unique power of this system is based on the fact that it requires no practical input or time from the practice principal – it is delivered entirely by trained ancillary staff – allowing a quicker and more stable outcome by removing underlying issues, which often impede treatment.

Because he has so much information to impart, Roger’s presentation was delivered over two consecutive sessions.  This is the first of two.

This first session focused on an introduction to the Integrative Care Model and its importance, the risk return tradeoff,
and iatrogenesis,

The next session concerned itself with ‘The How’, that is, what can be done, who can do it, and how it can be achieved.

By the time you’ve heard both presentations you will know what Roger means by ‘looking after The Patient attached to the Teeth.’  His protocols hold the promise of transforming both your practice and the way you view “Dental Sleep Medicine.”

Questions answered during this session included:

  1. What led you to your conclusions and predictions?
  2. Is there supporting evidence for your assertions and comments?
  3. Is there really something that can be done to reverse the trend looking into the symptoms instead of the causal event?
  4. What needs to be done – NOW – to bring about this change?


AIM MarketingCase Study: Sleep Disorders Part I – A Fresh Perspective