This presentation is entitled:
Dental Marketing Made Easy
Using Social Media to Attract Your Best Patients
Social Media and Reviews are the new word of mouth for dental marketing. The webcast shows you how to leverage social media without breaking HIPAA rules, and how Best Practices translate patient trust into new patient referrals by tapping into your best patients’ trusted network of friends and family.
Online reviews are the modern version of patient referrals. Unfortunately, patients often forget to post reviews for your practice — even when they really like you!
Miles Westover is an experienced Senior Account Executive with a proven track record in the marketing and advertising industry. Skilled in Sales, Business Development, Marketing Strategy, Customer Service, and Sales Operations, he is the son of a dentist, which made abundantly clear to him just how important ‘getting real’ with the practice’s online presence is to meaningful differentiation.
In this presentation, Miles illustrates how to increase your online patient reviews, and why increasing the volume and frequency of these reviews is vital to the growth of your practice. He’ll also share how the major review platforms, Google, Facebook, and Yelp work, and how to best utilize them. Perhaps most important, he’ll show what your practice can do to increase online patient reviews without disrupting your workflow.