AIM Dental Marketing

August Call Analysis and Recommendations

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Please listen to, then evaluate, the call using the distinctions presented in The TAFI Introduction™ before proceeding to our Evaluation. The main benefit of Call Of The Month is to ‘Flex your self-coaching muscle.’

» Listen to August’s Call of The Month


» Call Analysis and Recommendations


On this COTM, we hear the Team Member begin with a pleasant and upbeat greeting.

The Caller then asks: “Does the practice offer orthodontic care/Invisalign…?”

Rather than replying in a confident and upbeat manner, the Team Member’s response is almost faltering:

“We have an um the orthodontist uh in the group….”

Use at this stage of The TAFI Introduction™ would allow the Team Member to tactfully and respectfully gain control of the call.

The reality is that this practice offers everything the caller wants but, because the Team Member failed to express it in an authoritative way, and because she never managed to gain control of the call, may well have lost an opportunity to connect the practice and the Caller.

Daniel BobrowAugust Call Analysis and Recommendations