It’s no longer debatable that social media marketing has a greater lead-to-close rate than traditional outbound marketing strategies. Business is all about visibility, and getting new patients happens by ensuring they know who you are and what you are offering. Social media offers the most organic platform of connection between your future patients and your services. These are a few of the most important advantages to social media marketing:
A Wider Market Outreach
According to Pew Research Center, 75% of the American adult population use social media. Using social media platform targeting, you can also find your target niche at a much lower cost than the conventional marketing approaches.
Building Brand Loyalty
Studies published by Texas Tech University reported that businesses with active social media footprints tends to have the most loyal customer bases. It’s easy to decipher that phenomenon: we at AIM Dental Marketing® know that interacting directly with your patient base makes them feel valued and that any concerns that arise will be addressed. According to the Asia Pacific Journal of Business and Management (2013), interactive marketing communications plays a central role in creating brand resonance. The icing on the cake is that social media also cuts across different geographical spheres at no extra cost.
Opportunity to Convert
An opportunity to convert directly stems from creating a brand resonance. Every time you engage your audience, it gives an opportunity for both current and prospective clients to react. A response to a blog post is a precursor to a site visit that eventually may result in a conversion. Every post you make on a social media platform is an opportunity for customers to convert. More so if it was a positive interaction.
Enhanced Inbound Traffic
Social media traverses beyond the borders of keywords that you rank for as well as your current clientele base. It, therefore, goes without saying that for every well thought out post is a hook for a potential visitor to your site. High-quality social media content translates to a greater inbound traffic (leads) with a likelihood of more conversions.
Significantly Lower Marketing Cost
According to Hubspot research, 84 percent of marketers reported that an investment of 6 hours a week was adequate to generate a significant increase in inbound traffic. Since social media is hinged on communication, the returns are an enriched customer experience and greater brand recognition.
All of these advantages add up to increased new patient conversion, which makes social media a must-have marketing tool for any practice worth its salt. Ensure that your team is up-to-date on the latest technology, in and outside of the dental chair, and own the advantage over your competitor by exploring the benefits that social media marketing brings to your team.
~ Danny Bobrow and the ADM team