AIM Dental Marketing® has had the honor and privilege of working with practices who are committed to offering patients and the public a truly enhanced level of care that is characterized by protocols to test for, diagnose, and treat, conditions that impact both a patient’s oral and overall health. These practices have made a significant investment of time and other resources in support of their commitment to helping patients lead longer, healthier lives.
With all that valuable information to share, it only makes sense to learn how to, well, share it, and to do so in a way that is compelling and effective, yet simple.
That’s exactly what the presentation referenced below is all about. A practice’s online reputation continues to serve an increasingly important role in its growth. In fact, it’s potentially your most valuable practice asset.
In this fast-paced Presentation Danny shares two highly effective, and easily implemented, techniques for getting your dental practice website ranked high on search engine result pages, while making your website, online reviews, and online reputation stand out from the crowd. He shares his 9-step process that is guaranteed to create a steady stream of high quality patient testimonial videos. He’ll also be sharing the secrets to securing consistent 5 star reviews where they matter most, namely, on Google, Yelp, and Facebook. The payoff, simply put, is more new patients for your practice.
If you are a regular Practice Perfection participant, you will be well acquainted with today’s Presenter.
Daniel A. ‘Danny’ Bobrow is President of AIM Dental Marketing®, a health care marketing consultancy serving dentists throughout North America. He is also Executive Director of Climb for a Cause™ and founder of SmileTree™. He lectures nationwide, and has been published in nearly all major dental publications. He holds a Bachelor of Science degree in Economics from The University of Illinois, and Masters of Business Administration Degrees (MBAs) in finance and marketing from The University of Chicago and The Katholieke Universiteit Leuven, Belgium, respectively.
Danny is author of Dentistry Marketing: Strategies, Tips & Secrets, and co-author, along with Dr. Bill Blatchford, of The Art of First Impressions telephone skills coaching curriculum.
He is a certified mediator and arbitrator, and has worked pro bono for several agencies including: the Better Business Bureau, Youth Justice Institute, Center For Conflict Resolution, Loyola University School of Law, and more.
He is a Charter Member of the Speaking Consulting Network (SCN), and Founding Treasurer and Executive Committee Chair of the American Academy for Oral Systemic Health (AAOSH).