Centering Social Media Marketing In Your Business
It’s no longer debatable that social media marketing has a greater lead-to-close rate than traditional outbound marketing strategies. Business is all about
A Wider Market Outreach
Building Brand Loyalty
Studies published by Texas Tech University reported that businesses with active social media footprints
Opportunity to Convert
An opportunity to convert directly stems from creating a brand resonance. Every time you engage your audience, it gives an opportunity for both current and prospective clients to react. A response to a blog post is a precursor to a site visit that eventually may result in a conversion. Every post you make on a social media platform is an opportunity for customers to convert. More so if it was a positive interaction.
Enhanced Inbound Traffic
Social media traverses beyond the borders of keywords that you rank for as well as your current clientele base. It, therefore, goes without saying that for every well thought out post is a hook for a potential visitor to your site. High-quality social media content translates to a greater inbound traffic (leads) with a likelihood of more conversions.
Significantly Lower Marketing Cost
According to Hubspot research, 84 percent of marketers reported that an investment of 6 hours a week was adequate to generate a significant increase in inbound traffic. Since social media is hinged on communication, the returns are an enriched customer experience and greater brand recognition.
All of these advantages add up to increased new patient conversion, which makes social media a must-have marketing tool for any practice worth its salt. Ensure that your team is up-to-date on the latest technology,
~ Danny Bobrow and the ADM team
by Daniel A. ‘Danny’ Bobrow
Aim for practice success today.
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