Dental Assistants: Improve Your Income, Patient Outcomes
Improve Your Patient’s Outcomes and Your Practice Income!
I was asked to speak about the dental assistant’s role in marketing the practice and how maximizing the value of the practice to the patient, and the value of the patient to the practice, are two sides of the same coin.
As IgniteDA reminds its members: you’re not just working in a practice … you’re working in a small business. Every employee of that small business should be as empowered and mindful as possible regarding how he or she can improve the bottom line because, when the practice grows, everybody should be a winner: the owner, the patient, and you!
I was asked to share several novel ways the assistant can help the practice deliver more value
Following is a printed excerpt. You may listen to the entire interview by clicking here.
Kevin: Good evening everybody. This is Kevin Henry. My guest for this evening’s webcast is Danny Bobrow. Danny is president of AIM Dental Marketing, executive director of the Dentists’ Climb For A Cause/SmileTree Foundation, founding executive committee chair of the American Academy for Oral Systemic Health, and Founder and
ADM is the nation’s oldest
Kevin: Danny, in chatting prior to tonight’s webcast, you shared your thoughts on the various opportunities today’s dental assistant has to contribute to the success of their practice while also finding fulfillment in their own career. You mentioned specifically the dental assistant as “Idea Champion.” Would you care to elaborate?
Danny: Every idea needs a champion. Someone with the passion to ‘infect’ other Team Members and the practice owner, with the vision to help see it through to success. Among other credible sources, the Bureau of Labor Statistics describes the Dental Assistant as performing a multitude of tasks, which run the gamut from delivering patient care to coordinating the patient schedule and keeping records. The scope of the DA’s duties is in part determined by the state in which they practice, as well as the particular office in which they work. In other words, the D.A. is potentially the Team’s most versatile and valuable player! Of course, the degree to which the assistant is able to exercise that versatility depends upon the particular office in which they are presently employed, but it is important to recognize that, with the right approach and talent, the dental assistant can, to a large extent, calibrate and optimized their position to match their unique talents and interests. That’s a rare and, I think, enviable characteristic profession to be in!
Kevin: You shared your company’s Vision, Mission, and Core Values statement, which also presents your various Pillars of Support for practices who share your vision of helping improve the health and longevity of people in the U.S. and the developing world. Perhaps you could share some of those Pillars with our audience, and how they might choose to use one or more of these to grow their practice while in the
Danny: Sure. This speaks to the earlier point about being able to mold
We like to begin with the end in mind, that
Kevin: How do you help practice with that middle link of the success chain, namely, Converting the Lead? Danny: We help the Team master The Art of First Impressions. Kevin: Finally, how do you help practices Attract the Lead?
Danny: We do that through a number of tactics, which run the gamut from direct mail to public relations to digital marketing, including SEO, PPC, and Social Media. (I’ll focus on things the D.A. can do to help in this regard e.g. capture Patient Testimonial Videos, generate Patient Reviews, post relevant content to social media, etc.).
by Daniel A. ‘Danny’ Bobrow
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Successful practice growth may be likened to a bird with two wings; attracting patients being one wing of the bird, and gaining case acceptance the other wing.
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