If your website has not been updated for more than 24 months, it’s time to do so.
Google’s algorithm is constantly updating, most recently it has made it clear that it will weigh more heavily the User Experience (UX) in its decision of which websites will rank highly in its Search Engine Results Pages (SERPs). UX is quite important to your online dental marketing strategy.
The following are examples and illustrations of important criteria to consider.
Oversized lettering is gaining in popularity as websites strive to enhance the User Experience (UX).
Large typography draws attention to your brand name or practice objective, and aids in message retention
Bold Colors / Gradients
As more brands seek to stand out among a sea of online competitors, more websites are adopting bold and bright colors and gradients to grab attention.
Background Images / Parallax Effects
The parallax scrolling technique entails moving the background at different speeds during web page scrolling: the result is a “pseudo-3D effect.”
Moving visuals of various forms and formats have always been popular in web design. The latest trend is to use background video. Animation instead of static background brings your platform to life and encourages visitors to stay longer – this is a key criterion of Google’s ranking algorithm.
Even More Video Content
Enhanced video content is a market (web visitor) segmentation tool that caters in particular to the on-the-go audience (Millennials) that is accessing your website via handheld device; less inclined to scan a lot of text.
Google has made the move toward mixed search page results, featuring video content above standard web pages. Successful websites, ones that rank highly and encourage potential clients to click through, prioritize video production to make themselves easily searchable, offering content in the most efficient, shareable way.
Micro-interactions – Animations & Integrated Gifs
Micro-interactions are events with one purpose: to surprise the user with, for example, hovering and scrolling animations, and more. This is a way to engage your website audience by subtly transmitting information, and making pages feel a little “smarter.”
Minimalism, Big Images, More Animated Content
The fewer elements and content on a website, the less confused and distracted is your audience. Designed in this way, it will show the user exactly what he/she is looking for.
Animation and fade-in effects that make scrolling more engaging give web pages freedom to space out their content and thus result in more whitespace, contrast and clear typography.
With the help of the split content web design technique, you showcase more than one important message at a time on a single page. It also makes your website look more appealing and well-organized.
More Effective and User-Friendly Navigation
Through the use of full-screen mode, images, maps, and nested links, your website is even more easily navigated by mobile device users.
Thank you for your interest in AIM Dental Marketing®’s Website Design Enhancement Service. If you would like to know more, give us a call today.