AIM Dental Marketing

All posts tagged: dental marketing

Many Thanks To Six Step Screening Inventor Eva Grayzel

Many Thanks To Six Step Screening Inventor Eva Grayzel

On Thursday, June 17th, at 6 p.m. Central Eva Grayzel, Master Storyteller and Visionary Survivor, and author of: M.C. Plays Hide & Seek Mom’s Choice Gold Award Winner and Readers Favorite 5-Star Rating will deliver:

 

Protect Yourself From Liability, And Save A Life

A Free PACE-Approved CE Course For Dental Professionals

Access Eva’s Blog Here

AIM MarketingMany Thanks To Six Step Screening Inventor Eva Grayzel
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AIM’s President Interviewed By Dental Products Report on Dental Cause Marketing

AIM’s President Interviewed By Dental Products Report on Dental Cause Marketing

Dental Practices Should Engage in
Cause Marketing
A conversation with AIM Dental Marketing®
Founder Daniel A. “Danny” Bobrow

Dental practice management expert Bobrow joins Noah Levine to discuss why 2021 is a great time for dental practices to connect with their communities through cause marketing.

AIM President Danny Bobrow sat down with Dental Products Report’s Editorial Director Noah Levine to discuss what is likely the most underutilized dental practice building tactic.  Known various as cause-related event marketing, cross-sector partnerships, and simply cause marketing, its power and potential are limited only by the commitment, energy, and creativity of those who choose to embrace it.

The interview began with Noah asking Danny how and whether AIM’s Health Partners (clients) were advised to modify/prioritize their marketing and outreach efforts in response to the pandemic. Bobrow made the point that, aside from encouraging the use of tele-dentistry, including after the pandemic (owing to its ability to increase case acceptance), and clearly communicating the measures the practice is taking to ensure the safety of its patients, the real opportunity lay in ‘filling the vacuum’, that is, continuing, and even accelerating, ones marketing and outreach efforts to leapfrog those competitors who chose to curtail or eliminate their marketing efforts during the pandemic.

HIPAA compliant emails and online patient forms submissions have also seen an uptick in interest, owing to the convenient and support of social distancing each service offers.

The conversation eventually circled back to cause marketing, at which point Bobrow introduced the idea that “In contrast to Adam Smith’s Invisible Hand, which holds that society benefits when people pursue their own selfish interests, cause marketing states the opposite, that, by seeking to help others, one’s business unavoidably benefits.”

Watch The Interview Here

Dental Practices Should be Engaging in Cause Marketing: A conversation with AIM Dental Marketing® Founder Daniel "Danny" Bobrow

 

 

AIM MarketingAIM’s President Interviewed By Dental Products Report on Dental Cause Marketing
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